Project Description
Website Redesign & Digital Experience Upgrade
I recently had the opportunity to work with Project Trauma Support on a complete website redesign focused on improving user experience, accessibility, and engagement for individuals seeking trauma-informed care.
This project was more than a visual refresh—it was about creating a digital space that reflects trust, professionalism, and compassion for those navigating some of life’s most difficult moments.
Project Goals
The primary objective was to transform an outdated site into a modern, mobile-friendly platform that clearly communicates available services while guiding users to the support they need quickly and confidently.
Key goals included:
- Improving navigation and site structure
- Enhancing mobile responsiveness
- Creating targeted landing pages for key audiences
- Strengthening SEO foundations
- Streamlining pathways to request support
Approach & Strategy
The project began with the development of a staging environment, allowing for iterative design and functionality improvements without disrupting the live site.
A strong emphasis was placed on:
- Clear content hierarchy and simplified navigation
- Strategic calls-to-action throughout the site
- Audience-focused landing pages (e.g., First Responders, Military & Veterans)
- Integration of a scalable content structure to support ongoing growth
The site architecture was reworked to better align with search intent, helping ensure that individuals searching for trauma support services can find relevant information more easily.
Key Features
- Fully responsive, mobile-first design
- Improved user journey from landing to support request
- Dedicated program and service pages
- Enhanced blog/news capability for ongoing engagement
- Optimized page structure for search engines
- Clean, accessible interface designed with sensitivity to the audience
Outcome
The result is a modern, intuitive website that better reflects the professionalism and impact of Project Trauma Support. The new platform positions the organization for continued growth while making it easier for individuals and families to access critical support services.
This project also establishes a strong foundation for future enhancements, including expanded content strategies, digital campaigns, and ongoing SEO development.
View the Project
Explore the live site: https://projecttraumasupport.com
