Consumers often read customer reviews before making a decision about a local business. Often it only takes a few reviews for potential customers to form an online decision about a brand. With that in mind, it’s more important than ever that your reviews reflect your business positively and accurately.
Take stock of the situation.
If the review is fake, flag it for removal.
Correct the situation by addressing the customer’s concerns.
Thank the customer for bringing the issue to your attention and see it through.