Consumers often read customer reviews before making a decision about a local business. Often it only takes a few reviews for potential customers to form an online decision about a brand. With that in mind, it’s more important than ever that your reviews reflect your business positively and accurately.
- Act quickly.
- Take stock of the situation.
- Respond promptly.
If the review is fake, flag it for removal.
- Correct the situation by addressing the customer’s concerns.
- Thank the customer for bringing the issue to your attention and see it through.