Facebook changing how you advertise

My facebook feed with Leo the cat

Facebook has announced a big change to their newsfeed,

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As announced recently, the plan is to re-prioritize posts that will allow for more meaningful interactions with friends, families and your Facebook groups.  You will see a significant reduction of commercial/branding content.  This brings Facebook back closer to its original purpose, connect you with family and friends.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.Mark Zuckerberg

So what does this really mean for you and your business?

Facebook ads will probably see increase in costs to you as a business, which on the surface sounds like a bad thing.  This paring down in the newsfeed should improve engagement by reducing the noise currently endured by users, which in turn should improve your sales.

Often less is more.

It has been scientifically proven through different studies that too many options or choices can have an negative effect on choosing.  Too Many Choices: A Problem That Can Paralyze, an article from The New York Times, clearly explains this situation.

So in the end, this change to reduce the clutter in the Facebook newsfeed should prove to be an improvement for both Facebook and those who advertise within.